IAB Categories

IAB Categories

Your Guide to Smarter Campaign Classification

The IAB (Interactive Advertising Bureau) categories are widely used in digital advertising to classify content, making it easier for advertisers to target specific audiences based on interests or content type.

Here's a comprehensive list of IAB content categories:

IAB1 Arts & Entertainment

  1. IAB1-1: Books & Literature
  2. IAB1-2: Celebrity Fan/Gossip
  3. IAB1-3: Fine Art
  4. IAB1-4: Humor
  5. IAB1-5: Movies
  6. IAB1-6: Music
  7. IAB1-7: Television

IAB2 Automotive

  1. IAB2-1: Auto Parts
  2. IAB2-2: Auto Repair
  3. IAB2-3: Buying/Selling Cars
  4. IAB2-4: Car Culture
  5. IAB2-5: Certified Pre-Owned
  6. IAB2-6: Convertible
  7. IAB2-7: Coupe
  8. IAB2-8: Crossover
  9. IAB2-9: Diesel
  10. IAB2-10: Electric Vehicle
  11. IAB2-11: Hatchback
  12. IAB2-12: Hybrid
  13. IAB2-13: Luxury
  14. IAB2-14: MiniVan
  15. IAB2-15: Mororcycles
  16. IAB2-16: Off-Road Vehicles
  17. IAB2-17: Performance Vehicles
  18. IAB2-18: Pickup
  19. IAB2-19: Road-Side Assistance
  20. IAB2-20: Sedan
  21. IAB2-21: Trucks & Accessories
  22. IAB2-22: Vintage Cars
  23. IAB2-23: Wagon

IAB3 Business

  1. IAB3-1: Advertising
  2. IAB3-2: Agriculture
  3. IAB3-3: Biotech/Biomedical
  4. IAB3-4: Business Software
  5. IAB3-5: Construction
  6. IAB3-6: Forestry
  7. IAB3-7: Government
  8. IAB3-8: Green Solutions
  9. IAB3-9: Human Resources
  10. IAB3-10: Logistics
  11. IAB3-11: Marketing
  12. IAB3-12: Metals

IAB4 Careers

  1. IAB4-1: Career Planning
  2. IAB4-2: College
  3. IAB4-3: Financial Aid
  4. IAB4-4: Job Fairs
  5. IAB4-5: Job Search
  6. IAB4-6: Resume Writing/Advice
  7. IAB4-7: Nursing
  8. IAB4-8: Scholarships
  9. IAB4-9: Telecommuting
  10. IAB4-10: U.S. Military
  11. IAB4-11: Career Advice

IAB5 Education

  1. IAB5-1: 7-12 Education
  2. IAB5-2: Adult Education
  3. IAB5-3: Art History
  4. IAB5-4: College Administration
  5. IAB5-5: College Life
  6. IAB5-6: Distance Learning
  7. IAB5-7: English as a 2nd Language
  8. IAB5-8: Language Learning
  9. IAB5-9: Graduate School
  10. IAB5-10: Homeschooling
  11. IAB5-11: Homework/Study Tips
  12. IAB5-12: K-6 Educators
  13. IAB5-13: Private School
  14. IAB5-14: Special Education
  15. IAB5-15: Studying Business

IAB6 Family & Parenting

  1. IAB7 Health & Fitness
  2. IAB7-1: Exercise
  3. IAB7-2: A.D.D.
  4. IAB7-3: AIDS/HIV
  5. IAB7-4: Allergies
  6. IAB7-5: Alternative Medicine
  7. IAB7-6: Arthritis
  8. IAB7-7: Asthma
  9. IAB7-8: Autism/PDD
  10. IAB7-9: Bipolar Disorder
  11. IAB7-10: Brain Tumor
  12. IAB7-11: Cancer
  13. IAB7-12: Cholesterol
  14. IAB7-13: Chronic Fatigue Syndrome
  15. IAB7-14: Chronic Pain
  16. IAB7-15: Cold & Flu
  17. IAB7-16: Deafness
  18. IAB7-17: Dental Care
  19. IAB7-18: Depression
  20. IAB7-19: Dermatology
  21. IAB7-20: Diabetes
  22. IAB7-21: Epilepsy
  23. IAB7-22: GERD/Acid Reflux
  24. IAB7-23: Headaches/Migraines
  25. IAB7-24: Heart Disease
  26. IAB7-25: Herbs for Health
  27. IAB7-26: Holistic Healing
  28. IAB7-27: IBS/Crohn’s Disease
  29. IAB7-28: Incest/Abuse Support
  30. IAB7-29: Incontinence
  31. IAB7-30: Infertility
  32. IAB7-31: Men’s Health
  33. IAB7-32: Nutrition
  34. IAB7-33: Orthopedics
  35. IAB7-34: Panic/Anxiety Disorders
  36. IAB7-35: Pediatrics
  37. IAB7-36: Physical Therapy
  38. IAB7-37: Psychology/Psychiatry
  39. IAB7-38: Senior Health
  40. IAB7-39: Sexuality
  41. IAB7-40: Sleep Disorders
  42. IAB7-41: Smoking Cessation
  43. IAB7-42: Substance Abuse
  44. IAB7-43: Thyroid Disease
  45. IAB7-44: Weight Loss
  46. IAB7-45: Women’s Health


IAB8 Food & Drink

  1. IAB8-1: American Cuisine
  2. IAB8-2: Barbecues & Grilling
  3. IAB8-3: Cajun/Creole
  4. IAB8-4: Chinese Cuisine
  5. IAB8-5: Cocktails/Beer
  6. IAB8-6: Coffee/Tea
  7. IAB8-7: Cuisine-Specific
  8. IAB8-8: Desserts & Baking
  9. IAB8-9: Dining Out
  10. IAB8-10: Food Allergies
  11. IAB8-11: French Cuisine
  12. IAB8-12: Health/Lowfat Cooking
  13. IAB8-13: Italian Cuisine
  14. IAB8-14: Japanese Cuisine
  15. IAB8-15: Mexican Cuisine
  16. IAB8-16: Vegan
  17. IAB8-17: Vegetarian
  18. IAB8-18: Wine

IAB9 Hobbies & Interests

  1. IAB9-1: Art/Technology
  2. IAB9-2: Arts & Crafts
  3. IAB9-3: Beadwork
  4. IAB9-4: Birdwatching
  5. IAB9-5: Board Games/Puzzles
  6. IAB9-6: Candle & Soap Making
  7. IAB9-7: Card Games
  8. IAB9-8: Chess
  9. IAB9-9: Cigars
  10. IAB9-10: Collecting
  11. IAB9-11: Comic Books
  12. IAB9-12: Drawing/Sketching
  13. IAB9-13: Freelance Writing
  14. IAB9-14: Genealogy
  15. IAB9-15: Getting Published
  16. IAB9-16: Guitar
  17. IAB9-17: Home Recording
  18. IAB9-18: Investors & Patents
  19. IAB9-19: Jewelry Making
  20. IAB9-20: Magic & Illusion
  21. IAB9-21: Needlework
  22. IAB9-22: Painting
  23. IAB9-23: Photography
  24. IAB9-24: Radio
  25. IAB9-25: Roleplaying Games
  26. IAB9-26: Sci-Fi & Fantasy
  27. IAB9-27: Scrapbooking
  28. IAB9-28: Screenwriting
  29. IAB9-29: Stamps & Coins
  30. IAB9-30: Video & Computer Games
  31. IAB9-31: Woodworking

IAB10 Home & Garden

  1. IAB10-1: Appliances
  2. IAB10-2: Entertaining
  3. IAB10-3: Environmental Safety
  4. IAB10-4: Gardening
  5. IAB10-5: Home Repair
  6. IAB10-6: Home Theater
  7. IAB10-7: Interior Decorating
  8. IAB10-8: Landscaping
  9. IAB10-9: Remodeling & Construction

IAB11 Law, Government & Politics

  1. IAB11-1: Immigration
  2. IAB11-2: Legal Issues
  3. IAB11-3: U.S. Government Resources
  4. IAB11-4: Politics
  5. IAB11-5: Commentary

IAB12 News

  1. IAB12-1: International News
  2. IAB12-2: National News
  3. IAB12-3: Local News

IAB13 Personal Finance

  1. IAB13-1: Beginning Investing
  2. IAB13-2: Credit/Debt & Loans
  3. IAB13-3: Financial News
  4. IAB13-4: Financial Planning
  5. IAB13-5: Hedge Fund
  6. IAB13-6: Insurance
  7. IAB13-7: Investing
  8. IAB13-8: Mutual Funds
  9. IAB13-9: Options
  10. IAB13-10: Retirement Planning
  11. IAB13-11: Stocks
  12. IAB13-12: Tax Planning

IAB14 Society

  1. IAB14-1: Dating
  2. IAB14-2: Divorce Support
  3. IAB14-3: Gay Life
  4. IAB14-4: Marriage
  5. IAB14-5: Senior Living
  6. IAB14-6: Teens
  7. IAB14-7: Weddings
  8. IAB14-8: Ethnic Specific

IAB15 Science

  1. IAB15-1: Astrology
  2. IAB15-2: Biology
  3. IAB15-3: Chemistry
  4. IAB15-4: Geology
  5. IAB15-5: Paranormal Phenomena
  6. IAB15-6: Physics
  7. IAB15-7: Space/Astronomy
  8. IAB15-8: Geography
  9. IAB15-9: Botany
  10. IAB15-10: Weather

IAB16 Pets

  1. IAB16-1: Aquariums
  2. IAB16-2: Birds
  3. IAB16-3: Cats
  4. IAB16-4: Dogs
  5. IAB16-5: Large Animals
  6. IAB16-6: Reptiles
  7. IAB16-7: Veterinary Medicine

IAB17 Sports

  1. IAB17-1: Auto Racing
  2. IAB17-2: Baseball
  3. IAB17-3: Bicycling
  4. IAB17-4: Bodybuilding
  5. IAB17-5: Boxing
  6. IAB17-6: Canoeing/Kayaking
  7. IAB17-7: Cheerleading
  8. IAB17-8: Climbing
  9. IAB17-9: Cricket
  10. IAB17-10: Figure Skating
  11. IAB17-11: Fly Fishing
  12. IAB17-12: Football
  13. IAB17-13: Freshwater Fishing
  14. IAB17-14: Game & Fish
  15. IAB17-15: Golf
  16. IAB17-16: Horse Racing
  17. IAB17-17: Horses
  18. IAB17-18: Hunting/Shooting
  19. IAB17-19: Inline Skating
  20. IAB17-20: Martial Arts
  21. IAB17-21: Mountain Biking
  22. IAB17-22: NASCAR Racing
  23. IAB17-23: Olympics
  24. IAB17-24: Paintball
  25. IAB17-25: Power & Motorcycles
  26. IAB17-26: Pro Basketball
  27. IAB17-27: Pro Ice Hockey
  28. IAB17-28: Rodeo
  29. IAB17-29: Rugby
  30. IAB17-30: Running/Jogging
  31. IAB17-31: Sailing
  32. IAB17-32: Saltwater Fishing
  33. IAB17-33: Scuba Diving
  34. IAB17-34: Skateboarding
  35. IAB17-35: Skiing
  36. IAB17-36: Snowboarding
  37. IAB17-37: Surfing/Bodyboarding
  38. IAB17-38: Swimming
  39. IAB17-39: Table Tennis/Ping-Pong
  40. IAB17-40: Tennis
  41. IAB17-41: Volleyball
  42. IAB17-42: Walking
  43. IAB17-43: Waterski/Wakeboard
  44. IAB17-44: World Soccer

IAB18 Style & Fashion

  1. IAB18-1: Beauty
  2. IAB18-2: Body Art
  3. IAB18-3: Fashion
  4. IAB18-4: Jewelry
  5. IAB18-5: Clothing
  6. IAB18-6: Accessories

IAB19 Technology & Computing

  1. IAB19-1: 3-D Graphics
  2. IAB19-2: Animation
  3. IAB19-3: Antivirus Software
  4. IAB19-4: C/C++
  5. IAB19-5: Cameras & Camcorders
  6. IAB19-6: Cell Phones
  7. IAB19-7: Computer Certification
  8. IAB19-8: Computer Networking
  9. IAB19-9: Computer Peripherals
  10. IAB19-10: Computer Reviews
  11. IAB19-11: Data Centers
  12. IAB19-12: Databases
  13. IAB19-13: Desktop Publishing
  14. IAB19-14: Desktop Video
  15. IAB19-15: Email
  16. IAB19-16: Graphics Software
  17. IAB19-17: Home Video/DVD
  18. IAB19-18: Internet Technology
  19. IAB19-19: Java
  20. IAB19-20: JavaScript
  21. IAB19-21: Mac Support
  22. IAB19-22: MP3/MIDI
  23. IAB19-23: Net Conferencing
  24. IAB19-24: Net for Beginners
  25. IAB19-25: Network Security
  26. IAB19-26: Palmtops/PDAs
  27. IAB19-27: PC Support
  28. IAB19-28: Portable
  29. IAB19-29: Entertainment
  30. IAB19-30: Shareware/Freeware
  31. IAB19-31: Unix
  32. IAB19-32: Visual Basic
  33. IAB19-33: Web Clip Art
  34. IAB19-34: Web Design/HTML
  35. IAB19-35: Web Search
  36. IAB19-36: Windows

IAB20 Travel
  1. IAB20-1: Adventure Travel
  2. IAB20-2: Africa
  3. IAB20-3: Air Travel
  4. IAB20-4: Australia & New Zealand
  5. IAB20-5: Bed & Breakfasts
  6. IAB20-6: Budget Travel
  7. IAB20-7: Business Travel
  8. IAB20-8: By US Locale
  9. IAB20-9: Camping
  10. IAB20-10: Canada
  11. IAB20-11: Caribbean
  12. IAB20-12: Cruises
  13. IAB20-13: Eastern Europe
  14. IAB20-14: Europe
  15. IAB20-15: France
  16. IAB20-16: Greece
  17. IAB20-17: Honeymoons/Getaways
  18. IAB20-18: Hotels
  19. IAB20-19: Italy
  20. IAB20-20: Japan
  21. IAB20-21: Mexico & Central America
  22. IAB20-22: National Parks
  23. IAB20-23: South America
  24. IAB20-24: Spas
  25. IAB20-25: Theme Parks
  26. IAB20-26: Traveling with Kids
  27. IAB20-27: United Kingdom

IAB21 Real Estate

  1. IAB21-1: Apartments
  2. IAB21-2: Architects
  3. IAB21-3: Buying/Selling Homes

IAB22 Shopping

  1. IAB22-1: Contests & Freebies
  2. IAB22-2: Couponing
  3. IAB22-3: Comparison
  4. IAB22-4: Engines

IAB23 Religion & Spirituality

  1. IAB23-1: Alternative Religions
  2. IAB23-2: Atheism/Agnosticism
  3. IAB23-3: Buddhism
  4. IAB23-4: Catholicism
  5. IAB23-5: Christianity
  6. IAB23-6: Hinduism
  7. IAB23-7: Islam
  8. IAB23-8: Judaism
  9. IAB23-9: Latter-Day Saints
  10. IAB23-10: Pagan/Wiccan

IAB24 Uncategorised

  1. IAB24: Uncategorised

IAB25 Non-Standard Content

  1. IAB25-1: Unmoderated UGC
  2. IAB25-2: Extreme Graphic/Explicit Violence
  3. IAB25-3: Pornography
  4. IAB25-4: Profane Content
  5. IAB25-5: Hate Content
  6. IAB25-6: Under Construction
  7. IAB25-7: Incentivised

IAB26 Illegal Content

  1. IAB26-1: Illegal Content
  2. IAB26-2: Warez
  3. IAB26-3: Spyware/Malware
  4. IAB26-4: Copyright Infringement


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