Tracking & Attribution
S2S Postback Support
Track and Attribute Conversions Beyond Installs for Complete Funnel Visibility We’ve taken conversion tracking to the next level. Beyond the standard install event, GSM360 now supports up to 10 custom conversion events via Server-to-Server (S2S) ...
Postback URL & Post Install Events Integration
How to send in-app/ in-web/ in-ad events to GSM360 platform What is a Postback URL? Postback URL allow you to track the success of your campaign by reporting back an action that the user has completed on your website/app after arriving through an ...
Setting up Voluum tracking with GeoSpot Media
Choosing GeoSpot Media as a traffic source and adding the postback URL Voluum is an ad tracking platform that can provide you with live event data enriched with over 30 data points. The recorded data can be then analyzed in reports or rerouted with ...
Tracking Macros
Turn Every Click and Impression Into Actionable Data Overview Macros are dynamic placeholders that supercharge your tracking by pulling real-time data from every click and impression. Whether it’s Device ID, Publisher ID, country code, or other ...