User Acquisition
User Acquisition Guide
Tips on how to setup the UA campaigns and optimise Overview User acquisition through RTB channels can be challenging. It’s a data-heavy science that looks for trends and patterns that work. Without this data-driven focus, you just guess at what’s ...
CPI Optimisation Algorithm
From Bids To Installs: How The Algo Works The CPI (Cost per Install) algorithm is a data science system that powers install-focused campaigns in RTB. It calculates bid values designed to hit CPI goals while scaling campaign performance. Main ...
CPI Campaign Checklist
This checklist aims to capture app info required for CPI campaign approval and launch. Please fill up the form and our Account Management team will follow up with you. Click HERE.