Creative Guidelines & Policies

Creative Guidelines & Policies

GeoSpot Media's take on acceptable ad content

Ad Exchange Guidelines

Any ads found to be in violation of Ad Exchanges' Guidelines and/or our creative policies may be rejected and removed from active campaigns at our discretion.



Generic Creative Guidelines

  1. Brand Name or Logo
    Ads must contain the brand name or logo of the advertised product or service.

  2. Relevant Landing Page
    Ads must be related to or promote the content of the landing page. SmartLinks and rotating landing pages are not allowed.

  3. Legislation
    Ads, especially those with sensitive content, are only permitted to run if the laws of the targeted country allow.

  4. 'Click-to-Call'
    Ads should include an intermediary landing page or other prompts that clearly explains the terms and/or fees associated with the call. Phone numbers must connect end users to the advertiser’s business. Toll or fee-based phone numbers that require additional payment by the caller are prohibited.

  5. 'Click-to-Subscribe'
    Ads should include an intermediary landing page or other prompts that clearly explains the terms and/or fees associated with the subscription.

  6. Auto-play HTML
    Ads can auto-play but audio must be off or user-initiated.


Prohibited Creatives and Content

  1. Creative Attributes:
    1. Flashy ads are not allowed
    2. Ads that auto-redirect to a page or app store without prior user interaction or permission (e.g. click) are not allowed.
    3. Ads that trigger auto-downloading of files are not allowed.
    4. Ads that auto-expand without prior user interaction or permission (e.g. click) are not allowed.
    5. Ads that do not ask the user for permission before initiating any downloads/installations/services / fees.
    6. Pop (-over, -under, or upon exit) are not allowed.
    7. Ads that reference the publisher app are not allowed.
    8. Ads that utilize misleading representations (e.g. AI-generated deepfake images or videos) are generally not allowed.

  1. Misleading/Fraudulent Content:
    Ads or landing pages that mislead users by withholding important product details and/or presenting misleading information regarding products, services, or businesses. Examples are:
    1. Concealing billing information
    2. Disseminating false statements to exploit customers
    3. Making fraud offers
    4. Making misleading or unrealistic claims regarding weight loss
    5. Deceptive claims such as 'Get Rich Quick' offers.
    6. False endorsement using known trademarks (e.g. 'FDA Approved')

  • Sexual Content:
    • Individuals or depictions of individuals displaying exposed intimate body parts, even if those depictions are blurred or censored (e.g. visible genitalia, female breasts, or buttocks).
    • Portraying acts of sexual violence or criminal behaviour, such as forced removal of clothing, sexual harassment, stalking, exploitation of minors, and human trafficking.
    • Involving sexual conduct or suggestive sound effects.
    • Dating platforms focused on sexual encounters (e.g. hook-up or casual dating, swinger dating sites).

  • Inappropriate Content
    Ads or destinations that feature shocking material or promote hatred, intolerance, discrimination, or violence that could offend or harm users are not allowed. Examples are:
    • Bullying or intimidation of individuals or groups, racial discrimination, hate group symbols, graphic images of crime scenes or accidents, cruelty to animals, depictions of murder, self-harm, extortion or blackmail, sale or trade of endangered species
    • Ads containing graphic language and/or excessive profanity.
    • Ads displaying content intended to shock or startle viewers.


Sensitive / Restricted Content

Any creative content that may be considered sensitive in a specific exchange and/or country may be subject to restrictions based on guidelines outlined by the Ad Exchanges. The following content and/or campaign categories may be approved to run if they fulfill specific criteria.

For more information, please refer to the List of Sensitive Categories. If unsure, please reach out to the Account Management team.

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