Guide to Report Creation

Guide to Report Creation

From Raw Data To Insights

Reports provide you with granular data for analysis of your campaigns. This guide shows you how to create one:

  1. Go to the Reports tab of your account.

  1. In the Reports list page, click on the + Create New Report button. You have the option to select ‘Billing' (for Basic data) or 'Multi-dimensional' (for Advanced data).
    Info
    All reports generated are based on UTC timezone.


  1. In the new Reports page, enter the details of the report.

    1. Name
      Name the report. We suggest you keep to a specific nomenclature for all your report names.

    2. Time Interval
      Select the duration required.
    1. Filter By
      Select the relevant filters. Available filters:
      1. Billing Reports:
        1. Campaign (Campaigns)
        2. Creative (Creatives, Type, Resolution, Ad Format)

      2. Multi-dimensional Reports:
        1. Campaign (Campaigns)
        2. Creative (Creatives, Type, Resolution, Ad Format)
        3. Inventory (Exchanges)
        4. Location (Country)
        5. User (OS, Traffic Type, Network Type)
    1. Group By
      Select the relevant filters. Available filters:
      1. Billing Reports:
        1. Interval (Year, Month, Day)
        2. Campaign (Campaign Name, Campaign ID)
        3. Creative (Creative Name, Creative ID)

      2. Multi-dimensional Reports:
        1. Interval (Year, Month, Day)
        2. Campaign (Campaign ID)
        3. Creative (Creative Name, Creative ID)
        4. Inventory (Exchange Name, App Name, Placement ID, App Bundle)
        5. Location (Country)
        6. Targeting Type (OS, Traffic Type, Network Type)
    1. Metrics
      Select the relevant filters. Available filters:
      1. Billing Reports:
        1. Ad Funnel (Bids, Wins, Impressions, Clicks, Installs)
        2. Spend And Ratios (eCPM, eCPC, eCPI, CTR, ROAS, Cost, Earnings, Clear Rate)

      2. Multi-dimensional Reports:
        1. Ad Funnel (Bids, Wins, Impressions, Clicks, Installs)
        2. Spend And Ratios (eCPM, eCPC, eCPI, CTR, ROAS, Cost, Earnings, Clear Rate)
        3. Video (Start, First Quartile, Midpoint, Third Quartile, Complete)
        4. Events (Events 1-10)

  1. To schedule reports, click on the Make it a Scheduled Report button. The reporting frequency can be set to Daily, Weekly or Monthly.



    1. Daily
      1. Trigger Day: Everyday (default option)
      2. Time Duration: Last 1 day data up to last 6 days data
    2. Weekly
      1. Trigger Day: Everyday (specific day options)
      2. Time Duration: Last 1 week up to last 3 weeks
    3. Monthly
      1. Trigger Day: Every 1st of the Month (default option)
      2. Time Duration: Last Month (default option)

Include the email address(es) in the Email Recipients list and click the Add button. Once this is done, click Save Schedule.


Info
Scheduled reports are sent at 9am UTC by default.
      1. Once all details are selected, click the Create Report button. Your new report will be included in the list. Status will be Processing after which it will move to Complete.



        You can only Download the report when Status is Complete. If Status is Data Not Found, you may need to edit the report and amend the filters, groups or metrics.

      Please reach out to the Account Management team if you need help.

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