Creating a Rule

1. Go to the Manage tab of your account and select Rules.
   
   
   
   
2. Click the + Create New Rule button.
   
   
   
   
3. Enter the Rule name.
   
   
   
   
4. Your Action options are:
   
1. Pause Campaign,
   
2. Blacklist Placements, or
   
3. Blacklist Bundles
   
   
5. You can set the Action to be applied when the campaign, placement or bundle has met:
   
1. A minimum number of Impressions OR Spends,
   
   
   
   AND
   
   
2. Condition(s) that you set, example below:
   
   
   
   The supported metrics are:
1. Clicks
   
2. Installs
   
3. CTR
   
4. eCPM 
   
5. eCPC
   
6. eCPI
   
7. Earnings
   
8. ROAS
9. Custom Events (for more on this, please refer to this guide.)
   
   
6. Click the Save Rule button. Your Rule(s) will be in the Rules list.
   
   
   
   
7. You can then apply the Rule in your CPM campaign, in the Rules section. 
   
   
   

Attaching a Rule to Campaigns

1. Select the campaign you want to attach the Rule to. Click the three dots next to the Campaign ID and select Edit.
   
   
   
   
   
2. Navigate to the 06 Rules section of your campaign.
   
   
   
   

1. Select the specific Rule from the dropdown list.
   
   
   
   
   
2. Indicate the Expiry date. 

   
   

   
   

   
   

   

   By default, No Expiry is selected, which means the Rule will remain active in all campaigns it is added to.

   
   
3. Select the Reset option:
   
1. Daily Reset:
   
1. Temporary setup; rule will reset everyday automatically at 00:00 UTC
   
2. Data window is for current day only (00:00 UTC to 'now')
   
3. The action selected for the rule will auto-revert, i.e. paused campaigns will resume or blacklisted placements/bundles will be cleared
   
   
2. Until Expiry:
   
1. Permanent setup; rule will be active in the campaign unless an expiry date is indicated
   
2. Data window is cumulative (from Campaign Start Date or 1 Nov , whichever later, to 'now')
   
3. Once triggered, the action selected for the rule will remain in place until manually changed
   
   

Scenarios

Example 1:

Scenario	Conditions	Conditions Met?	Action (Pause Campaign)	Expiry	Action Reset
1	Meets the minimum threshold set of $1,000 in Spends	No	Rule will not be triggered; campaign continues to deliver.	No Expiry: Rule will remain active throughout campaign lifetime. Expiry Date: Rule will remain active until indicated Expiry Date.	Daily: No action; campaign continues to deliver. Until Expiry: No action; campaign continues to deliver.
	Achieves less than 100 Installs, and	Yes
	eCPI is more than $3	Yes
2	Meets the minimum threshold set of $1,000 in Spends	Yes	Rule will not be triggered; campaign continues to deliver.	No Expiry: Rule will remain active throughout campaign lifetime. Expiry Date: Rule will remain active until indicated Expiry Date.	Daily: No action; campaign continues to deliver. Until Expiry: No action; campaign continues to deliver.
	Achieves less than 100 Installs, and	No
	eCPI is more than $3	Yes
3	Meets the minimum threshold set of $1,000 in Spends	Yes	Rule will be triggered; campaign will be paused.	No Expiry: Rule will remain active throughout campaign lifetime. Expiry Date: Rule will remain active until indicated Expiry Date.	Daily: Campaign will be paused until 23:59 UTC of the current and will resume at 00:00 UTC the next day. Until Expiry: Campaign will remain paused until indicated Expiry Date.
	Achieves less than 100 Installs, and	Yes
	eCPI is more than $3	Yes

Example 2:

The following will happen:

Scenario	Conditions	Conditions Met?	Action (Pause Campaign)	Expiry	Action Reset
1	Meets the minimum threshold set of 5,000 Impressions per Placement	No	Rule will not be triggered; campaign continues to deliver.	No Expiry: Rule will remain active throughout campaign lifetime. Expiry Date: Rule will remain active until indicated Expiry Date.	Daily: No action; campaign continues to deliver. Until Expiry: No action; campaign continues to deliver.
	Achieves less than 0.15% CTR	Yes
2	Meets the minimum threshold set of 5,000 Impressions per Placement	Yes	Rule will not be triggered; campaign continues to deliver.	No Expiry: Rule will remain active throughout campaign lifetime. Expiry Date: Rule will remain active until indicated Expiry Date.	Daily: No action; campaign continues to deliver. Until Expiry: No action; campaign continues to deliver.
	Achieves less than 0.15% CTR	No
3	Meets the minimum threshold set of 5,000 Impressions per Placement	Yes	Rule will be triggered; campaign will be paused.	No Expiry: Rule will remain active throughout campaign lifetime. Expiry Date: Rule will remain active until indicated Expiry Date.	Daily: Campaign will be paused until 23:59 UTC of the current and will resume at 00:00 UTC the next day.  Until Expiry: Campaign will remain paused until indicated Expiry Date.
	Achieves less than 0.15% CTR	Yes

Please reach out to the Account Management team if you need help.