Guide to Campaign Approval Process

Guide to Campaign Approval Process

Approval Workflow – From Draft To Live

Our team offers round-the-clock support and you can expect submitted campaigns and creatives to be reviewed within 3 hours. Different SLAs may apply for weekends and/or Public Holidays. For urgent requests, do reach out to the Account Management team.

Step 1: Submission

When you have created a campaign or updated creatives and/or exchanges, the activity automatically enters our review queue. The Account Management team will check the entire campaign setup and approve based on guidelines and criteria such as:

  1. Creative Category,
  2. Creative Content and Execution
  3. Ad Exchange Selection
  4. User Flow, Clickthru URLs and Landing Pages

Step 2: Manual Review

Our team manually evaluates the submission against Ad Exchanges' Guidelines and our creative policies.


Step 3: Approval and Monitoring

  1. Approval:
The team will be in constant communication (preferably via Teams) with you and will inform once campaign is approved. The status will then move to Paused.

You can then take the campaign live by clicking the three dots next to the Campaign ID, and selecting Run. The status will then be changed to Running.

  1. Monitoring:
Approved campaigns and ads are kept monitored after going live to ensure ongoing compliance. Non-compliant ads will be flagged and may be subject to immediate rejection.

Campaign and ads that violate any policy may be suspended from bidding. The Account Management team will be in touch to inform you of the reasons and next steps.

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