Guide to Campaign Approval Process

Guide to Campaign Approval Process

Approval Workflow – From Draft To Live

Our team offers round-the-clock support and you can expect submitted campaigns and creatives to be reviewed within 3 hours. Different SLAs may apply for weekends and/or Public Holidays. For urgent requests, do reach out to the Account Management team.

Step 1: Submission

When you have created a campaign or updated creatives and/or exchanges, the activity automatically enters our review queue. The Account Management team will check the entire campaign setup and approve based on guidelines and criteria such as:
  1. Creative Category,
  2. Creative Content and Execution
  3. Ad Exchange Selection
  4. User Flow, Clickthru URLs and Landing Pages

Step 2: Manual Checks

Our team manually evaluates the submission against Ad Exchanges' Guidelines and our creative policies.

Step 3: Approval and Monitoring

  1. Approval:
The team will be in constant communication (Slack / Telegram / Teams / email) with you and will inform once campaign is approved. The status will either be Running or Paused, depending on the option you have selected.

If paused, you can then take the campaign live by clicking the three dots next to the Campaign ID, and selecting Run. The status will then be changed to Running.

  1. Monitoring:
Approved campaigns and ads are kept monitored after going live to ensure ongoing compliance. Non-compliant ads will be flagged and may be subject to immediate rejection.

Campaign and ads that violate any policy may be suspended from bidding. The Account Management team will be in touch to inform you of the reasons and next steps.

Important Notes:

Once campaigns are approved, the following cannot be changed:
  1. Traffic Type
    Limited changes - e.g If it was originally an     App campaign, you cannot change it to Desktop. But if you had selected App and Mobile Web, you can remove either one.

  2. Optimization Type
    No changes - e.g. Campaign's Optimization Type (CPM / CPC / CPI) is fixed once campaign is approved.

  3. Creative Type
    No changes - e.g. Campaign's Creative Type (Image / HTML / Video / Native) is fixed once campaign is approved.

  4. Product
    No changes - e.g. If your campaign was promoting Product 1, you cannot change it to Product 2.

  5. URL Domain
    No changes - e.g. If your campaign's URL domain was https://abc.xyz.com/12345    , you can't change this even for the same product.)
Info
Campaigns are reviewed again when:
  1. existing creatives URLs are amended
  2. new creatives are added
  3. exchanges are added