Campaign Management
Introducing Insight360
Deeper insights. Better visuals. Smarter decisions — all in one dashboard. We’re excited to announce the launch of Insight360, our new and improved performance dashboard. You can now toggle between your existing Dashboard and Insight360 to access a ...
Bulk Edit - Save Time & Stay in Control
Streamline campaign management by editing fields across multiple campaigns - all at once. Managing dozens of campaigns just got easier. The new Bulk Edit feature in GSM360 lets you make large-scale adjustments across multiple campaigns and exchanges ...
Device IDs Decoded
Understanding how device identifiers work Device ID - What's That? A device ID (often called an IDFA, or Identifier for Advertisers) is a unique string assigned to a user’s mobile device. On Android, it’s typically the GAID (Google Advertising ID) On ...
Guide to Create a Campaign
Setting up your campaign on GSM360 The Dashboard is the first page you see upon logging in. On the page, click the + Create New Campaign button on the right. This button is also available in the Campaigns page. Once you click on the + Create New ...
Guide to Create an Audience List
Maximizing your First-Party Data Having an Audience List is useful for granular targeting or exclusion of Device IDs collected. For retargeting in Audience Lists, use {DEVICE_PLATFORM_ID} as your primary macro. This macro provides the unique ...
Guide to Create an Inventory List
Precision Targeting for your Campaign Having an Inventory List is useful to ensure ads run only on designated supply sources by targeting or excluding App Bundle IDs and Placement IDs (for app) as well as URLs (for web). Getting the Inventory You can ...
Guide to Report Creation
From Raw Data To Insights Reports provide you with granular data for analysis of your campaigns. This guide shows you how to create one: Go to the Reports tab of your account. In the Reports list page, click on the + Create New Report button. You ...
Guide to Manual Blacklisting
Block Unwanted Sources Step By Step Creating Manual Blacklists allow more granular control when optimizing a campaign. It works the same way as an Inventory List (which can be used as a Blacklist), in that it ensures ads run only on designated supply ...
Guide to Campaign Approval Process
Approval Workflow – From Draft To Live Our team offers round-the-clock support and you can expect submitted campaigns and creatives to be reviewed within 3 hours. Different SLAs may apply for weekends and/or Public Holidays. For urgent requests, do ...
Guide to Adding Funds in GSM360
Details on how to add funds to your GSM360 account GSM360 is on a pay-as-you-go model with no minimum commitments. You can start running campaigns as soon as you fund your account. The Account Management team will also get in touch with you if your ...
Smart App Categories
Target Smarter with App-Level Precision What are Smart App Categories? Smart App Categories enable advertisers to target audiences with precision by leveraging a standardized classification of mobile applications. This advanced taxonomy allows for ...